Why a quiz night is a lead generation channel

Most lead generation advice is written for websites: a quiz widget, a form in front of the results, an email sequence. If you run a bar, a pub or a restaurant, your best leads are not on your website. They are sitting at your tables every quiz night.

A live quiz night gives you something a web form never does. People come in person, they play for an hour or two, and they leave having had a good time at your venue. The job is to make it easy for them to stay in touch and to give them a reason to come back.

This guide covers how to do that with Quizado, step by step, and what the software does and does not do. It does not cover embedding quizzes on a website or connecting an email marketing tool: Quizado runs live games, and it has no embeddable quiz widget and no built-in email integrations.

What Quizado collects, and what it does not

It helps to know exactly where the data comes from before you plan anything.

Players join without an account. They scan the QR code on the big screen and play in their phone's browser, or in the free Quizado app. Nobody has to hand over an email to play.
Leaving an email is optional. When a player creates a team, they can add an email address and confirm it with a 6-digit code. A verified email keeps their stats and lets them find their team again on the next night.
Marketing consent is a separate choice. On the same step, the player sees a switch that reads "Text or email me our scores and offers from" followed by your venue's name. It is off by default, and players can skip the whole step.
You can export players who said yes. In the Leagues section, "Export players (CSV)" lists the players who played at your venue, verified their email, switched consent on and have not unsubscribed. The file has name, email, phone, games played, last played and the consent date. The export is on the Pro and Business plans.

That is the whole pipeline: players choose to join your list, and you download it. What you send them, and with which email or SMS tool, is up to you.

Step 1: Make joining effortless

Every extra step at the door costs you players, and every player you lose is a lead you never get. Keep joining simple:

Put the join QR code on the big screen before the first question.
Set a player join link in your venue settings. It is a fixed word instead of the rotating 6-digit code, so you can print one QR code or link on table cards and reuse it every night. It always joins whatever game your venue is running at that moment.
Tell people that nothing needs to be installed. Players can join in the browser, and the free Quizado app is there for anyone who prefers it.

Step 2: Ask for consent at the right moment

The consent switch appears when a team is created, so the best time to mention it is while teams are joining. A short announcement from the host works well:

"If you want the scores and our quiz night offers, add your email when you create your team and flip the switch. No spam, and you can unsubscribe any time."

Be specific about what people get. The switch says scores and offers, so send scores and offers. If you promise a weekly results email, keep that promise.

Step 3: Give people a reason to leave an email

A reason to opt in beats a reminder to opt in. Quizado gives you a few:

Their stats stay with them. A player with a verified email keeps their stats and finds their teams again on the next night.
League standings by email. If you run a league (Pro and Business), players can get the standings by email after each league night they play. The public league page also has a "Get standings by email" button.
A season to play for. A league with a season champion gives regulars a reason to come every week, and a reason to want the table in their inbox.

Step 4: Use recaps to reach people who were not there

The people at your tables are only half the audience. Their friends see what they post. After every game, the host gets a recap email with the final table, the winner and a share link. The shared page shows the table, the winning team and the hardest question of the night.

From the Quizado mobile apps you can also share a 9:16 Instagram Stories card with your venue's branding, the top three teams and the date of your next night. History lets you download images of the leaderboard, the game stats and the most missed question, and a recap video is generated after a Trivia night. Recaps and recap videos are free on every plan.

Post the results the same night. Tag the winning team. Name the date of the next quiz. That is your lead generation for people who have never visited you.

Step 5: Follow up with what you promised

When you export your list, treat it as a guest list, not a mailing list you bought. A few rules keep it healthy:

Only email people who opted in. The export already filters to them.
Keep the consent date. It is in the file, so store it with the contact in your own tool.
Send what people signed up for: the scores, the next quiz date, a quiz night offer.
Honour unsubscribes quickly. Rules on marketing consent differ by country, so check what applies where you trade.

Step 6: Measure what is working

You do not need a funnel dashboard to see whether your quiz night is growing. Quizado's History shows the number of games you hosted, the average number of teams per night, the total number of players and the team with the most wins. If average teams per night go up after you start posting recaps, your promotion is working.

Our trivia night marketing strategy has more ideas for filling the room, and how to create team contests covers formats that keep regulars competing.

A simple weekly routine

Before the night: check that the join link is on your table cards and your socials.
While teams join: mention the email and the consent switch once.
After the last question: share the recap and the Stories card.
Next morning: post the results and the date of the next quiz.
Once a month: export the consented players and send them your quiz night news.

Frequently asked questions

Do players need an account to play? No. Players join by scanning the QR code, with no account and nothing to install. An email is optional.

Can I make players enter an email before they see their results? No. Quizado does not gate results behind a form, and we think that is right for a live event. Players who want to stay in touch opt in on their own.

Does Quizado connect to Mailchimp or other email tools? No. There is no built-in integration. You export the consented players as a CSV file and import it into the tool you already use.

Which plan do I need for the player export? The export sits in the Leagues section, which is on the Pro and Business plans. Recaps and share links are free on every plan. See pricing.

Start building your guest list

Run a great night, make joining easy, and give people a reason to stay in touch. See how Quizado runs bar trivia and the features that come with it.

Using Quiz Nights for Lead Generation: A Complete Guide for Venues